Atul Bali helps start-up GameRail’s growth strategy as Chairman of the Board

Start-up GameRail a free to play social instant games specialist has strengthened its governance and leadership advisory by announcing Atul Bali as Chairman of the Board.

Founded by Kansas games developer and marketing studio Shoutz Inc, GameRail appoints Bali an industry veteran with over twenty years in governance and leadership positions to advise the company on its initial growth stage strategy and long-term business plans.

Bali, who has advised numerous start-ups entering the gambling space, has previously served as President of Real Networks, President & CEO of Aristocrat Technologies, Inc. and a President at GTECH Corporation (now IGT) where he led the iGaming, Sports Betting, player”Global Business Development, Strategy & Corporate Development efforts.

Shoutz Inc governance stated that it had gained a ‘world class executive’ in Bali who will advise on creating ‘elite standards’ for its operations.

On advising the GameRail project as its Chairman Bali commented

“GameRail has the opportunity to position itself as a premier gaming platform, engaging two massive global audiences — the smart phone generation and lottery players”

“I’m looking forward to leveraging the shared expertise of Blastworks and Gaming Realms with Shoutz, a lottery marketing, and technology leader, and positioning GameRail to engage the 120 million lottery players in the United States, by offering top-quality games of chance.”