Grosvenor digital performance boosted by new platform

Rank_Grosvenor_rouletteRank’s online Grosvenor casino business has seen revenue boosted by 35% so far this year, but its online Mecca bingo brand has seen a dip during the same period.

The firm launched its new digital platform, supplied by Bede Gaming, earlier on this year and its introduction has caused some short-term friction for the bingo brand, which saw revenues drop 5% as a consequence over the period.

In contrast the improved functionality from the new digital platform, and on-going customer growth, was cited as the driver for Grosvenor’s impressive digital performance. Longer term management expects the new content and functionality to have a positive impact on Mecca’s digital performance as well.

Overall though the 6% increase in total digital revenue helped the group record a 2% increase across the whole company.

Henry Birch, chief executive of The Rank Group, commented: “I am pleased with the Group’s performance during this 19-week period. We have seen continued like-for-like revenue growth across all of our brands and the performance in our Grosvenor digital business has been particularly encouraging.

“During the period we launched our new digital platform which was delivered both on time and on budget. This is an important development for the Group and we look forward to the benefits the increased functionality will bring.”

The Board added that ‘it is encouraged that all its brands have continued to make like-for-like progress and expects the Group’s full year performance will be in line with management’s expectations’.

It also added a statement of intent for the future: “Rank is in a strong financial position, possesses market-leading brands with multi-channel distribution and has a clear strategy for sustained long-term growth.”

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