European igaming operator Mr Green & Co has announced that it is due to go live with Playtech’s Open Platform (POP), as the firm looks to expand its business and player intelligence capabilities.
Joining the Playtech POP platform Mr Green will gain enhanced player reporting and bonusing capabilities allowing for deeper operational insight.
Furthermore, the integration of Mr Green with the POP Platform will see the operator gain access to more than 600 premium branded Playtech games, as well as extended access to leading titles from 20 third party content suppliers including IGT, Scientific Games and Inspired Gaming.
Mr Green & Co governance detailed that it expects the integration to be completed in the coming weeks. Mr Green will join existing Playtech tier 1 clients Gala Coral, bet365 and Ladbrokes as a POP customer.
Playtech COO Shimon Akad welcomed Mr Green to the POP platform commenting
“We’re delighted Mr Green is joining the industry’s most dynamic and accessible Open Platform. They are a rapidly growing casino brand and will benefit greatly from having access to our vast, best-performing content portfolio. We have big plans for the platform and our content in 2016 in line with our omnichannel approach and across expanding markets such as Scandinavia,”
Bo Wänghammar, CEO, Mr Green commented on the Playtech agreement
“Mr Green has a pronounced focus on large and regulated markets. Playtech has a very strong presence in the UK. Mr Green and Playtech is a great match and this collaboration will set Playtech games in the environment of Mr Green’s award-winning casino experience”.