Perform launches new IP retail service

Digital sports content and media group, Perform, has today announced the launch of its new IP retail betting service.

The service is optimised for retail and incorporates video, visualisations, pre-match and in-running data. It also offers bookmakers the opportunity to incorporate their own odds via the new Perform Odds Store. Available video includes full coverage of major sporting competitions, such as La Liga and the WTA Premier.

Andrew Ashenden, EVP Betting Perform Group

The new service boasts 24/7 content, with video for over 7,500 football games and over 3,000 tennis and basketball matches.  This is complemented by visualisations for over 100,000 matches, including those from the Premier League and the Bundesliga. The service is available in any language and with a configurable look and feel.

Andrew Ashenden, EVP Betting Perform Group, said: “Our new retail service harnesses the best of Perform’s leading content portfolio – RunningBall powered visualisations, Opta driven statistics and Watch&Bet video. The combination of the highest quality rights and totally configurable service, in terms of both content and delivery, make this service a major asset for any retail bookmaker.”

He added: “Our ability to incorporate odds from our customers, via our new Odds Store, also ensures that the service offers a seamless user experience.”

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