SBC News Voice of the Sports Betting Industry
Mobile marketing technology and service provider Element Wave has released an in-depth case study from its ongoing partnership with bwin.party.
The partnership has involved Element Wave managing all mobile activities across 15 of bwin.party’s native mobile apps across various countries and labels.
Over the past 15 months, Element Wave has been working closely with bwin.party’s CRM team to help create value and drive engagement for the betting operator’s mobile customers.
Targeted push and in-app campaigns have consistently achieved 200% to 300% higher mobile bets when compared to control groups, while Element Wave’s custom-built technology produced between 50 and 100 times more mobile bets on specific in-play campaigns.
Gonen Solomon, Head of CRM at bwin.party said: “The team at Element Wave have done an excellent job in modernising our mobile CRM approach, providing both custom-built technology and the mobile marketing expertise to plan and execute campaigns. This has resulted in a real uplift in both our mobile turnover and player engagement.”
He added: “Their knowledge of the industry, coupled with their solid reputation and expertise in mobile technology, has opened up exciting opportunities to creatively market to our mobile players in-play. This has enabled bwin.party to really stand out from our competitors.”
Element Wave CEO Dorothy Creaven explained: “We’ve had a tremendous working relationship with bwin.party over the past 15 months and we’re thrilled that the work we’ve been doing has had such a positive effect on their mobile revenue and engagement.
She added: “Our custom-built, market-leading technology is all about opening up creative options for mobile marketing. We do this by personalising content based on key touch points in user journeys, previous purchase history and popular trends. Now is definitely the time to be investing in mobile CRM and marketing.”
