Having confirmed that subsidiary PokerStars would be launching a standalone betting product, Amaya Inc has today launched BetStars.com version 1 for select jurisdictions.
The new brand will operate under the domains Betstars.com, Betstars.eu, and Betstars.uk, and on dedicated iOS and Android applications, marking the initial first stage of Amaya and PokerStars’ entry into the sports betting market.
Amaya confirmed that the sports betting product would be supported with a new sportsbook platform which would be rolled out in early 2016.
PokerStars will further support its new brand with an external customer acquisition campaign in the first half of 2016. As part of this marketing campaign, BetStars intends to introduce an innovative new betting product on the platform which will distinguish the brand from competitors.
Rafi Ashkenazi, CEO of Rational Group, commented on the initial launch of the BetStars brand
“We’re very excited about the launch of the BetStars brand, and expect it to be one of the most talked about sports betting sites in 2016 as it continues to evolve with new products and features that we believe will set us apart as a betting brand for the true sports fan. We’re applying the same dedication and passion we have for poker to sports betting, and intend to create an authentic, world-class offering. The BetStars brand will build on this passion and provide a safe, trustworthy and, most importantly, exciting environment for sports fans.”
BetStars will initially offer a range of betting options across more than 25 sports, including football, tennis and basketball, as well as specialty offerings such as eSports and poker. More sports markets will be made available in 2016, including horseracing.
The brand will also feature a range of in-play betting options and exclusive offers and promotions that sports bettors expect from a world-class online sportsbook. PokerStars anticipates the brand will expand into additional key jurisdictions throughout 2016, extending its reach to approximately half of PokerStars’ unique active poker customers.