ICE 2015 Start-up Launchpad winner Gamevy has announced that it has signed its first games partnership deal with European online lottery operator Lottoland.
The games partnership will see Gamevy studios integrate its inventory of gameshow themed content with Lottolands existing games portfolio.
Following six months of product development and the securing of significant investment, Gamevy management stated that it was ready to begin commercial development of its products as the ambitious start-up eyes expansion within the igaming industry.
The start-up aims to broaden the target demographic for industry operators by creating engaging TV game show formats, where players can compete for life changing amounts of money.
Gamevy Marketing Director Helen Walton commented on the firms ambitions
“This is just the start for Gamevy!”
“Our team has some really innovative ideas around multi-player gameshows where you compete directly against other players. We see a whole new type of interactive entertainment. We want to be the company that truly lets people be the star of their own gameshow.
Gamevy management has confirmed that the company is currently working towards the launch of its mobile app and that it will develop new gameshow formats with new player engagement mechanisms in the coming months.