SBC News Voice of the Sports Betting Industry
Paddy Power’s B2B sports betting services division (Paddy Power B2B) has announced that it will supply Spanish gambling operator Reta Espana (Retabet.es) with sports betting software and provisions. The agreement sees Paddy Power sign it first Spanish provisions agreement
The partnership sees the Irish gambling operator extend its European B2B services, having recently agreed partnerships extensions with Nike Slovakia and PMU France.
Head of Paddy Power B2B Services Cian Murphy commented on the agreement,
“It’s very exciting to get to work with a dynamic and fast growing business like Reta. Xabier and his team have built a great business which is well positioned to be a market leader within Spain and we are delighted to get the chance to add to their success. We are confident that Spanish punters will benefit hugely from the range of events and markets that we can offer them.”
Xabier Rodriguez-Maribona, RETA Group CEO, also added “Our B2B partnership with Paddy is the next step to continue with our leadership in the Retail channel in Spain and will for sure put our fast growing online product in the top positions. RETA and its regional partners are the multichannel reference of the Spanish market and we are constantly willing to improve our offer to attract new clients and improve the return for our shareholders and partners”
