Maxymiser aims for enhanced cross-channel experience with new API update

Nick Keating,

Digital marketing insights and data specialists Maxymiser, customer experience optimisation team has announced major developments to its optimisation suite with its latest API update – Campaign Design API – which includes a well-structured framework allowing developers to build complex test scenarios in a faster and more efficient manner and extend on the industry-leading platform for testing and personalization

Maxymiser a popular data and marketing optimization platform, utilized by sports betting and igaming operators Paddy Power, Camelot, iGame, bwin and Betfair will look to deliver enhanced, personalised experiences cross-channel.

The newly released  Maxymiser Campaign Design API, designed to help developers successfully test scenarios that achieve goals in a faster and more efficient manner. Based on industry standard coding, the Campaign Design API allows developers to tap into Maxymiser’s years of experience building optimisation campaigns by using a library of JavaScript ‘building blocks’ that provide all the features needed to build a campaign, qualify visitors, render content and track conversions.

The direct integration of Maxymiser’s Visual Campaign Builder with the Campaign Design API also allows marketers to easily collaborate with developers by providing the ability to switch seamlessly between visual and coded campaign creation. This means that visual campaigns created by a marketer can be easily enhanced and customised by a developer

Nick Keating, VP EMEA, Maxymiser, commented on the API release

“As the optimisation market matures, marketers want to do more with their optimisation campaigns. Optimising complex funnels and delivering personalised customer experiences across web and mobile has become more important than ever for brands to stay ahead of the game. At Maxymiser, our core focus is to provide the tools marketers and developers need to be successful across this entire spectrum of optimisation. It’s a really exciting development, and by opening up our platform with APIs, we’re making it even easier to use for marketers and web developers to work together creating optimisation campaigns that will deliver real online business impact.”

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