William Hill – WHLabs delighted with quality of accelerator applicants

Crispin Nieboer

Issuing an update on its industry accelerator programme, William Hill has stated that it has been delighted with the level and quality of the applications it has received.

In June the operator announced that it had opened strategic start-up accelerator programme WHLabs in London and Tel Aviv in order to target future market growth and product innovation. William Hill is set to reward eight enterprises with an investment of £25,000 and operational resources for a period of 12 weeks.

Updating the media on the programmes development William Hill Director of Corporate Development and Innovation Crispin Nieboer commented

“The response so far has been excellent. It’s great to hear from so many start-ups with ideas on how we can deliver a better gambling experience for customers.  We’ve had over 200 entries so far from all over the world, from Australia to Ireland”.

“The most popular category is New and Relevant Gaming Products with over 40% of applications. With one week to go I would really encourage any startups, from across the world, that offer something relevant to William Hill, to get in touch and see if we can help you grow faster. The team and I are getting the place ready to welcome the start-ups into our offices in early September.“

William Hill further announced that it would aid its WHLabs programme by appointing technology PR firm Wildfire, to increase its coverage amongst the tech and start-up community. The WHLabs account team at Wildfire will be headed up by Debby Penton, and Account Directors Kat Farminer and Ben Smith.

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