SBC News Voice of the Sports Betting Industry
BetVictor follows competitors Betfair, Sky Bet, William hill and bet365 as the latests bookmaker to install a cash-out functionality to its betting product.
Launching this week, the facility will initially be available across all channels to UK customers for pre-event and in-running in five of the most popular football markets; the Win-Draw-Win, Correct Score, Both Teams To Score, The Win & BTTS market and over/under goals.
The cash-out technology was developed in-house by BetVictor’s specialist technology team thus allowing the business to make adjustments and developments far quicker than if the service was outsourced.
The offering follows last month’s launch of the new version of their iOS App (4.0) into Apple’s App store as plans are being put in place ready for the start of the new football season.
In the coming months the company will be offering Cash Out outside the UK and a variety of new and different markets across a number of sports.
Eoin Ryan Head of BetVictor’s Sportsbook Product said:
“The introduction of Cash Out to the Sportsbook is a major milestone in terms of our development. It’s a crucial product that the modern day bettor expects to have access to, and we know that it will help us continue the sustained growth and progress we have seen, especially in our football business, over the past few years. Over the coming months we will continue to refine the initial launch product and will quickly look to extend its scope to more sports and markets as well as to innovate with new functionality.”
