Danske Spil acquires 60% stake in Swush fantasy sports

Ole Christensen and Jesper Bjorn Carstensen – Swush

Danish state owned igaming operator Danske Spil has announced that it has acquired a 60% stake in Scandinavian fantasy sports operator Swush.

Danske Spil will use the acquisition of Swush to bolster its digital product offering, as it looks to scale up its operations for the licensed Danish online gambling market. Both parties already have an active relationship with Swush providing fantasy sports games to Danske Spil for the past three years.

Swush Scandinavia’s largest fantasy sports operators was founded in 2000 by Danes Ole Christensen and Jesper Bjorn Carstensen, its clients include media operators Eurosport and ESPN. The fantasy sports product has a strong presence in the Danish market, with national broadcasters and media owners TV Sport, MTG Viasat and Ekstra Bladet as partners.

Popular fantasy games title include Bundes Manager and Super Manager, the operators states that at present it has over 200,000 user-paid teams playing its products.

Danske Spil would not disclose its sum of acquisition for its stake in Swush, however the fantasy sports operator recorded 2014 profits of DKR 4.5 million (£350,000)


Check Also

Playtech confirms Finalto takeover approach 

Playtech Plc has entered discussions with an ‘Israel based consortium’ with regards to the sale …

BetBull and beBettor form social responsibility alliance

Mobile sportsbook and casino operator BetBull will cooperate with responsible gaming data firm beBettor on …

Codere defers debt note duties until 2023

The creditors of Codere SA have allowed the Spanish gambling group to renegotiate the terms …