Stockholm listed sports betting technology and provisions provider Kambi Group has entered the Mexican sports betting market, by agreeing a services partnership with Mexican entertainment and media Grupo Televisa.
The agreement will see Kambi deploy fixed odds betting provisions for Televisa’s Playcity casino operations. Televisa will upgrade its retail betting systems utilising Kambi solution. Both parties stated that they would explore multi-channel customer delivery following a testing phase in the partnership
Commenting on the agreement with Televisa Kristian Nylen, CEO of Kambi Group said
“We are delighted to be working with Grupo Televisa on this project and look forward to delivering an exceptional user experience through our retail offering to PlayCity Casino customers. We look at Grupo Televisa as a future market leader in Mexico and could not be more pleased that Kambi’s first customer in the region aligns very well with our strategy of focusing on licensed Tier 1 operators around the world. We hope that this will be the first step toward a long and successful partnership.”
“We are looking forward to the results that an improved sports betting experience will bring for PlayCity customers. We have chosen Kambi as our partner as we have been very pleased and impressed by the quality of the Kambi offering and the commitment of the organisation as a whole.” said Kevin Rosenberg, Director of PlayCity.