Ahead of the iGaming Super Show ( Amsterdam 23-26 June), SBC caught with up Betradar Sales Director Andreas Meyer to discuss sports data services and provisions for affiliate and marketing partners.
Meyer outlines how extended data solutions can help affiliate drive more engaging content to their audience, and further gain affiliates and media partners marketing and brand individuality in a saturated market conditions.
SBC: Hi Andreas, great to interview you. Can you detail for SBC readers Betradar affiliate services and products and how they help engage traffic?
AM: Hi SBC, it’s a pleasure to share some thoughts ahead of the iGaming Super Show. Besides our market-leading betting, streaming and virtual solutions, Sportradar and in particular our brand Betradar also offers services that let affiliate businesses bloom. These sports data solutions are based on our in-house produced sports data coverage of over 320,000 events per year. The result is an offering of around 20 sports data widgets that can be integrated into any website or mobile application featuring exclusive content and providing affiliates various advertising and branding opportunities. The engaging live data visualisation of our widgets definitely lets affiliates stand out from their competitors by increasing the visit duration of their users and stimulate them to place bets on their betting partners’ websites.
SBC: As a sports data provider Betradar has worked with numerous multinational organisations and bodies. However how have you tailored your data services for the sports betting affiliates and partners?
AM: Currently, over 450 bookmaker clients worldwide rely on our products and services. This figure shows that Betradar understands the needs of betting operators but also the demand of punters worldwide. Our solutions for affiliates are built for betting, that means we deliver sports data widgets that feature essential pre-match and live statistics and stimulate punters to place their bets, as this is really helping the business of affiliate partners.
SBC: Affiliate and sports media services are looking to become more independent and unique in their marketing, brand and content, how can your data services help them achieve this?
AM: Our solutions provide full flexibility for affiliate and media companies. All solutions can be customized in regards to size, colourings, branding and also various advertising opportunities. Within our Widget Centre for example, our clients can directly customise the widgets they want to use, generate HTML codes and integrate their personalised solution into their websites within minutes. This flexibility helps affiliates and media portals to create their own unique offerings and stand out from the crowd.
SBC: In terms of sports data content, how do you feel that consumer habits and trends are evolving? What future factors should marketing partners be preparing for?
AM: The usage and the importance of sports data is increasing tremendously. Fast and reliable live data lets sports fans be connected with the in-play action everywhere. Our solutions capture this one-solution-everywhere approach as they are fully responsive and perfectly fit every screen, whether it is a mobile phone, phablet, tablet, desktop pc or a Full HD TV screen.
In addition, sports data analysis and prediction is growing disproportionately as the amount of collected data is growing. Providing sophisticated sports data in a modern look and feel is here, a key to success. We provide our clients this combination of real-time data visualisation and compelling sports data products to let sports fans and bettors experience a new level of sports data entertainment. This combination will be a key for success in the future for marketing companies that base their business on advertising and affiliation.
SBC: You will be attending the upcoming iGaming SuperShow, what do you want delegates to take away from your exhibit?
AM: We are a one-stop-shop for betting and gaming operators worldwide that offers a real 360 degree product portfolio. Whether a company is interested in market leading Betting Solutions, our innovative Content Solutions, Gaming Solutions that provide 24/7 fast-paced betting on virtual sports or streaming solutions for online, mobile and retail –the Betradar booth is the place to be. And in addition, we are pleased to present for the first time our new Managed Trading Services to visitors of the iGaming Super Show. With this new service, bookmakers can outsource their risk and liability management to us and benefit from our market experience and extensive in-play coverage. Let us do the work and you do the business. We will hopefully see us at Stand D46
Andreas Meyer – Sales Director Betradar