SBC News Voice of the Sports Betting Industry
Gambling content developer Net Entertainment (NetEnt) has entered a retail games supply with William Hill to supply games content throughout the operators UK retail network.
After a successful integration process, these games will now be made available in shops around the UK, with the first of these titles to be launched gradually over the next few weeks.
Per Eriksson, President and CEO of NetEnt, commented on the agreement :
“We provide leading-edge digital casino solutions and we are excited to make our thrilling games available to William Hill’s land-based players for the first time ever. William Hill is the largest betting and gaming operator in the UK and this partnership will allow us to maximise distribution in their major channels such as retail, desktop and mobile.
“Although the online casino market has shown steady double-digit growth in the past five years, online penetration is still very low. Today, only 5% of the global casino market is online, the rest comes from traditional, land-based gaming. Over time, we see interesting growth opportunities in the retail channel and our multichannel strategy will drive increased convergence between online and offline gaming.
