Sports data distributor Enetpulse has announced that it will separate its in-play data division into its own business unit which will be named InPlay Sports Data (InPlay).
The decision to separate the division follows a strategic review by Enetpulse management and senior investors who decided that a move would allow for its in-play project to garner its own identity. The new InPlay division will continue to work alongside Enetpulse teams and will further utilise the company’s data systems provisions.
InPlay will continue to service betting partners and key accounts such as the ATP, WTA and SIS, offering in-play data systems and tailored partner services. Enetpulse senior management hope that the separation of InPlay will allow the division to grow its unique service offering to the sports and betting industries.
Sales Director Kristoffer Johansen is excited about the future of the new division:
“Going solo underlines the fact that InPlay expects to play a serious role in the market. Based on many years of experience with fast path data collection and distribution together with partners such as ATP, WTA, IMG and SIS”..
“InPlay continuously expands the setup serving more than 90,000 events across football, basketball, volleyball, ice hockey, handball, and beach volley in 2015/16. We are really excited about this opportunity and are looking forward to serve current and coming partners with a comprehensive and fully competitive InPlay service.”