Chicago based fantasy sports start-up SportsLock has confirmed that it has secured $5 million in Series A funding. The start-up founded by Ross Keral (CEO) and Todd Heyden (CRO), enters the burgeoning US fantasy sports market labelling itself as the ‘Customizable fantasy sports experience’.
SportsLock is aiming to establish itself as the leader in head to head tournament fantasy sports play, offering customers customizable league structures, in-play selection changes and better game value for consumers over those offered by established fantasy sports operators.
“Unlike the current daily games being offered in the space, we believe we’ve built a product that appeals to all sports fans, from casual to die-hard,” stated co-founder Todd Heyden.
“This round of funding is going to help attract an initial community of players looking for something new and fresh and ultimately assist in keeping social circles connected through sports – we’re excited to pick up the pace and get things moving!”
The start-up’s series A venture round was led by venture capitalist Wicklow Capital, and also featured investment from high level angel investors, including Former MLB Chief Operation Officer Robert Dupuy.
“From my time at MLB and after, I saw a massive number of pitches blending technology and sports,” said Dupuy. “When I saw SportsLock in Chicago at a tech fair, I knew immediately that they had a unique product that would have universal appeal.”