SBC News Voice of the Sports Betting Industry
Mobile gaming platform developer and white label services provider Nektan plc has announced the launch of New UK mobile gaming app Sun Play, which will offer The Sun newspaper customers free and real money cash games exclusively themed around The Sun brand.
Nektan gaming services will be added to The Sun current gaming portfolio which includes The Sun Bingo and Fabulous Bingo (powered by Gamesys). News UK will be responsible for marketing Sun Play and Nektan will continue to bring new content to the site as well as operating the end to end player management experience and back office operations through its Evolve technology platform.
Sun Play includes two exclusive free skill games – the football themed Striker Keepy Uppy and, just in time for summer, Beach Blast, where players must match three symbols within a set time limit. Credit bonuses are awarded for high scores, which can be used towards Sun Play’s 12 cash games including, another Sun Play exclusive game, Reel All About It, which has been specially designed to include much-loved sections of The Sun such as Puzzles, Showbiz and Sport.
David Gosen, Nektan’s Chief Executive Officer, commented on the Partnership
“We are excited to be working with News UK as their partner of choice to develop and operate Sun Play, an innovative, best in class gaming and entertainment experience across mobile, tablet and desktop platforms. To be working with such a large and trusted partner as The Sun on a multi-year contract to deliver free and cash games is a tremendous endorsement for everyone at Nektan. We fully expect our partnership with News UK, powering Sun Play, to underpin our European gaming revenues through 2015 and beyond.”
News UK CEO, Mike Darcey, said:
“News UK constantly strives to increase the level of engagement users have with our brands and we recognise that the fastest growing way to play games is now on smartphone apps. We’ve had huge success offering The Sun on mobile and tablet and believe Sun Play is the ideal way for us to continue to extend our entertainment platforms, while also reaching new audiences. We are delighted to be working with Nektan to provide a state of the art gaming experience across mobile, tablet and desktop platforms.”
