Mobile gambling platform and content developer Nektan has confirmed that it has reached an agreement with Irish broadcaster TV3 Group to create and operator a white-label mobile casino product under the domain 3games.ie
Utilising its new Evolve mobile gaming platform, Nektan will provide the digital gambling services and provisions to TV3 Group, the Irish broadcaster is will promote its new casino through brands through multiple content channels.
Launched in 1998, TV3 is the largest commercial channel in Ireland with an 8% market share for Adults 15+. The channel reaches over 2.5 million individuals each week and over 3.4 million individuals each month. TV3 has a bigger market share for Adults 15+ than BBC1, Channel 4, Sky 1 & E4 combined
David Gosen, Nektan’s Chief Executive Officer, said: “Broadcasters with valuable audiences are realising the benefits of providing real money gaming entertainment to build program and channel loyalty whilst also generating new revenue streams. Our partnership on mobile, tablet and desktop with the TV3 Group offer immense potential to help 3Games become one of Ireland’s leading gaming providers. We are delighted to have the opportunity to play a key role in helping TV3 realise their wider digital entertainment vision.”
Evelyn Peters, TV3’s Digital Sales Manager, said: “We are constantly working to bring new entertainment platforms to TV3’s digital audience, increasing the level of engagement users have with our sites. We are very excited to launch 3games.ie as the new gaming destination for the Irish market and we are delighted to be working with Nektan to provide an enjoyable gaming experience to all of our users across mobile, tablet and desktop.