Favourit experiences rapid growth in UK market for social sportsbook

Toby Simmons Favourit CEO

Favourit, the socially designed sportsbook which recently launched with technology partner EveryMatrix is experiencing rapid growth since its launch in November 2014. Outperforming internal expectations and targets, the team is now actively working on assessing new product and market opportunities. Working as an API technology partner with EveryMatrix, Favourit’s “social” user experience gives punters greater insight and interaction with unique content including trending bets, popular punters and hot tips in real time compared to traditional operator experiences.

Having previously won industry awards including eGR’s B2B “Sports betting technology of the year” award in 2013, Favourit has differentiated itself in the UK market by creating a sports betting user experience for today’s digital engagement. Rather than a traditional transactional platform, Favourit has been redesigned from the ground up as the “social sportsbook”, offering customers a brand new way to bet on sports and racing around the globe.

Favourit has a competitive betting product range with over 14,000 betting opportunities per month plus offers customers the ability to compete against each other in real time leaderboard competitions for free bets and cash prizes. Favourit has also begun rolling out its own uniquely branded “back the Favourit” offers giving punters access to valuable betting promotions. The Favourit platform is available in multiple languages and is available on web, mobile (HTML5 & iOS) and tablet.

Toby Simmons, Favourit’s CEO, commented;

“We’ve experienced rapid growth since our launch in November 2014 and are excited about the market opportunities we are actively assessing for the social sportsbook. Over the past 2 years Favourit has developed a unique approach to the sports betting industry, now we are capitalizing on this by growing in established, regulated markets where users have greater expectations from their betting experience. From our research, customers have told us that Favourit gives them a better online betting experience. We are out to prove we’re changing the game for the better. Following the trends of verticals such as social share trading and market innovators including eToro & StockTwits, Favourit aims to become the number one brand in the rapidly emerging social sports betting market.”

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