In its consumer business update Amaya Gaming, parent company of PokerStars stated that it was ahead of schedule in the upcoming launch of its sports betting product. The operator expects to launch the product by Q1 2014
The sports betting product will initially launch within the PokerStars poker client within certain markets. PokerStars will gradually add more markets as well as web and mobile versions throughout the year.
The operator has chosen to build its sports betting product in-house, in November 2014 Amaya revealed that it had begun to construct its sports betting trading team.
Its planned expansion into the sports betting market, comes just months after the operator launched its casino product.
In December 2014 PokerStars completed the rollout of casino table games to players in eligible markets on PokerStars.com and certain domains sharing liquidity on the global network. The table games are available through the new PokerStars 7 platform, which is currently an optional download to players but which will become the sole poker client in the future
PokerStars will also launch web and mobile versions of its casino in 2015, supported by an aggressive consumer marketing campaign. PokerStars announced the planned rollout of table games on its .com network in November, following a successful launch on PokerStars.es, the brand’s website in Spain
The operator claims that it has witnessed a 30% cross sell for its casino table games to its its active player base in Spain