SBC News Voice of the Sports Betting Industry
CG Analytics, the data analytics subsidiary of CG Technology and Sportradar, today announced that Sportradar data and betting insight tool Betradar is set to provide CG Analytics with access to a comprehensive package of pre-game and live odds data.
Under the terms of the agreement, CG Analytics will utilize the speed, accuracy and breadth of Betradar’s data and digital content and distribute this content to CG Technology to enhance its In-Running wagering platform.
CG Technology’s automated In-Running wagering product will include dozens of different In-Running props which, pending regulatory approval, will give customers a broader array of options, creating a superior offering in the marketplace. The enhanced offering will be offered across CG Technology’s partner and affiliate properties, including the eight race and sports books it operates in Nevada and its international partner properties at Atlantis, Paradise Island in the Bahamas and Logrand Group in Mexico.
“We are pleased to partner with Betradar, the largest sports data provider in the world, and to boost the strength of our In-Running wagering offering,” said Lee M. Amaitis, President and CEO of CG Technology.
He continued: “Through this agreement we will build on our successes in In-Running wagering and create a comprehensive, interactive data package that combines speed, accuracy and increased In-Running props, offering our customers a product that is unprecedented in the marketplace.”
Erik Lorenz, Managing Director Sales, Sportradar, said: “We are very pleased to welcome CG Analytics as a new partner of Betradar’s pre-game and live odds service. We are convinced that together we can shape future developments and play an active part in the creation of an even more exciting sports betting offering that is unparalleled in the U.S. marketplace.”
