The data partnership between the two parties, will see BBL fans benefit directly from Sportradar services committing to increase the number of games covered this season by BBL TV from its previous 30 to 45.
The British Basketball League, is the premier men’s professional basketball league in the United Kingdom representing 13 teams from England and Scotland. The teams compete for the national title during the regular season and post-season Play-offs, as well as for the BBL Cup and the BBL Trophy.
Commenting on the partnership, the League’s Commercial Director David Leyden Dunbar said: “This is such a positive news story at the beginning of the 2014/15 Season, where we’ve been able to deliver a partnership which all BBL fans can benefit from instantly. This season we’ve strived to improve BBL TV’s output but the addition of 15 extra live games has only been made possible through Sportradar’s investment and support.”
Sportradar’s Managing Director Data & Licensing, Johannes Ranke added : “The British Basketball League is such an exciting league, with teams from Glasgow down to Plymouth and one that a lot of the up and coming talent of the UK look up to. The opportunity to help in the development and growth of UK basketball is an exciting one, and we are proud that our partnership will see the league’s channel broadcast 50 % more matches than it did last season”.