Boje takes key role at Aristocrat

Experienced gaming industry executive James Boje has been appointed to the post of Managing Director for Aristocrat’s Europe, Middle East and Africa region, subject to receipt of the necessary regulatory approvals.

In a gaming career spanning almost 30 years, Boje has held senior executive positions for some of the most respected brands in the industry, encompassing slot operations, manufacturing, machine distribution, live gaming, lotteries and money handling solutions across European and African territories. Boje began his career as a slot technician at Sun International’s Sun City Resort, before moving into general management for Score-a-lot (scratch cards and VLT solutions) and Sybertronix Gaming (distribution). In 1999 he joined IGT Africa as Sales & Marketing Manager, before being promoted to Managing Director, Africa in 2001 and later Managing Director, Europe. Since 2011, Boje has worked in senior roles for MEI, Zitro and Crane Payment Innovations.

He takes up his post immediately, reporting directly to Maureen Sweeny, Aristocrat’s Chief Commercial Officer, who said:  “I am delighted to welcome James to Aristocrat in this important leadership position. He has a proven track record of driving strategic growth initiatives and balancing commercial and customer requirements whilst maintaining a strong focus on people and a high performance culture within the business. James’ extensive industry experience positions him to deliver strong results for Aristocrat’s EMEA customers, staff and suppliers, and we look forward to his contribution.”