EiG 2013 Start-Up LaunchPad winner Dorothy Creaven sheds pitch advice

Dorothy Creaven Founder Element Wave

Dorothy Creaven, who led the winning pitch at last year’s EiG Start-Up LaunchPad competition, has urged the finalists of the 2014 edition to time their presentations to perfection in order to make the most of their time in the spotlight.*

On Friday, the five finalists for the Start-Up LaunchPad competition at EiG 2014 were unveiled by Clarion Events, the organiser of next month’s event in Berlin, Germany.

Asylum Labs, Betify, Fresh8 Gaming, DiscountIF and RiftSino VR will pitch their ideas to expert judges in the competition, which has been likened to the ‘Dragon’s Den’ TV programme, at 11:00 CEST on Day Three of EiG 2014 on October 23.

“I’m really looking forward to seeing the candidates this year and hearing their pitches, and also talking about our experience of winning last year’s competition and what it has meant for us,” Creaven, the Co-Founder and Chief Executive of Element Software, said.

“My advice for the finalists would be to practice your pitch as much as you can, and pay attention to the timing. You don’t have a huge amount of time to get your message across, so you have to have it nailed down to the second. That process also helps you to refine exactly what your message is.

“I would also urge them to make the most of the whole experience, as it is great publicity to just be involved in the final.”

Element Wave, Element Software’s push notification and analytics service for mobile devices, won the competition last year.

Creaven will kick off this year’s competition by telling the audience about her company’s experience of winning in 2013.

“It was a great introduction for us into gaming, and our technology seems to be a very good match for the industry,” she added.

“We have immersed ourselves in the iGaming industry since our win and the uptake we have had has been very interesting.

“We are moving in a very international direction, focusing on player retention and monetisation. Keeping players engaged for a longer periodof time and mobile CRM are big issues for mobile applications.”



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