Rank Group Chief Executive Henry Birch has outlined plans to optimise Rank Group’s digital gaming strategy ahead of 2015. The newly appointed CEO, has stated that a switch in igaming platform and provisions supplier will be critical to the operators future performance.
Speaking to EGR Magazine, Birch commented that Rank Group’s digital management team had been studying igaming suppliers and their services, with a view to centralising their igaming brands operations.
Birch further stated that Rank Group digital services had needed to undertake a platform switch for some time. After reviewing platform providers, Rank have made their selection which they will make public in the coming weeks.
Birch commented that the imminent Switch would primarily aim to revitalise Rank Group brand Mecca Bingo, which has witnessed a continued slump in performance despite an improved end of year.
The CEO pointed out that 2015 would be a tough year for the whole industry, but that Rank Group brands were prepared to face upcoming challenges.