SBC News Voice of the Sports Betting Industry
Betradar has launched a new live streaming solution for global online and mobile sportsbooks. Live Channel Online extends the existing portfolio of trading, gaming and front-end visualisation services with an entertaining and revenue-driving streaming solution. The combination of the live stream with Betradar’s range of live data visualisation widgets, plus its fast-paced in-play games, such as Soccer Roulette and In-Play Minigames, provides punters with a heightened level of live entertainment.
Managing Director Erik Lorenz comments: “Live streaming remains a key entertainment factor and our goal is to set new standards with the Live Channel. The enrichment of live streams with Betradar’s betting stimulating live data and gaming solutions provides a completely unique level of customer entertainment to punters. We are convinced that we will enable bookmakers to strengthen their offer significantly with our portfolio.”
Betradar claims that the flexible packaging and pricing structure makes live streaming an affordable and business driving product for any online bookmaker. Operators can easily select the live events of their choice and have full cost-control. No trading resources are required, since Betradar’s market-leading Live Odds service is available for all live streaming matches.
The online and mobile version of the Live Channel is provided via Betradar’s in-house developed Live Player. The fully hosted player allows a seamless and fast integration process for bookmakers within hours. Simultaneous broadcasts of parallel matches with a minimum latency are assured thanks to world-class technology.
Sportsbooks such as Bet365 as well as the Eastern European operators Favbet and Parimatch have already launched live streaming successfully on their websites.
