SBC News Voice of the Sports Betting Industry
Coral is the first European igaming operator to launch with Las Vegas-based Metric Gaming’s SuperLive product, a feature which will allow customers the chance to place bets on sporting events within a 1 minute Super Live market window
Metric Gamings SuperLive product will be integrated into Coral’s sports betting platform focusing on European football markets, the special feature will allow customers to bet on in-play actions instantly, options will include – corners, offsides, fouls, goals. The in-play feature will determines odds for these in-play actions relevant to what may be occurring on the pitch.
Coral are the first operator to make the Super Live markets available to customers.Coral Interactive’s recently appointed sportsbook director Keith O’Loughlin, commented that the new feature comes amid an “evolution” in in-running betting with customers demanding an increased number of short-term markets.
“We spent a lot of time with Metric over the past year and had had some iterations that we trialled before with them, and all this has evolved into the product that we launched last week,” O’Loughlin said.
