Ladbrokes have updated its recently launched betting exchange product, with the functionality to allow customers to compare prices with those on the fixed-odds betting platform. Ladbrokes has named the launch of this special feature as “stage two”.
Customers will be able to access this pricing feature by clicking the ‘red box’, to display current fixed odds versus betting exchange odds, allowing customers to select the best value markets. Ladbrokes betting exchange will have converged odds through their standard fixed odds betting platform, customers on the exchange will not have to log out of their accounts.
The new update to the product was launched yesterday, a Ladbrokes statement read that betting exchange customers would see a “massively enhanced betting experience”.
Ladbrokes launched their betting exchange product in December 2013, the pricing feature was originally set to be included in the December launch, however Ladbrokes pulled back on the release in order to allow further testing.
2014 has seen major changes for the operator, as they have integrated new software provisions from Israeli based igaming developer Playtech. Last May the operator announced the launch of a new mobile led casino, in time for the upcoming World Cup in Brazil.