SBC News Voice of the Sports Betting Industry
Mobile optimization and retention specialists Element Wave has announced that it has signed a deal with sport pools provider Colossus Bets.Element Wave will provide real time mobile analytics and push notifications to its mobile app users, whilst future plans are also to use push notification for Colossus Bets revolutionary – cash in offers.
Speaking on behalf of Element Wave, Chief Executive, Dorothy Creaven said, “Element Wave has already made a major difference to player engagement and customer loyalty for many of our customers. We are delighted to now have Colossus Bets also as a customer and are looking forward to seeing the impact our software makes to their business and RoI.”
Integrating Element Wave into an operator’s mobile app drives deeper user engagement and increases mobile customer retention. The mobile app also delivers smart audience targeting, easy to create personalised in-app messaging and has proven to increase brand loyalty and mobile revenue.
Winner of the EiG Launchpad competition in 2013, Element Wave’s customers already include a number of gaming operators and have also added companies such as Jada Concepts, Radio Telefis Eireann and the Irish Greyhound Board to their client list with plans in place to build on this momentum further.
