SBC News Voice of the Sports Betting Industry
Entertainment games publisher Atari, have announced a strategic partnership with Pariplay, which will see Atari’s popular interactive games inventory converted into real money gaming formats, which will be further available to gaming and gambling operators.
Popular titles set to be converted to real money formats include – Pong, Tempest and Asteroids
Atari’s partnership with Pariplay, will see the distribution of its converted inventory on several gambling formats, including – mobile, tablet, desktop and ilottery verticals, the titles are set to be distributed using the Pariplay games network. Pariplay announced that work on the conversion of Atari titles had begun, and that the games developer would be aiming for Q4 2014 releases.
Fred Chesnais CEO of Atari commented on the partnership: This initiative, coupled with our recent FlowPlay social casino announcement, supports our broader vision to expand Atari’s legacy properties outside of the gaming field. Pariplay’s expertise in the real money gambling category coupled with their solid back-end architecture makes them an ideal partner,”
Gili Lisani, chief executive officer of Pariplay, further added: “Atari was a pioneer in the interactive entertainment space, having built tremendous brand equity through their rich suite of beloved brands.We are proud to steward their entry into the evolving iGaming category where players can engage with their properties in exciting new ways.”
