Montreal based Income Access will aid BetAmerica.com, with the launch of its new affiliate marketing platform. The operator is legally approved to offer horse and greyhound racing betting to US citizens. BetAmerica.com, additionally offers a range of fantasy sports games.
Income Access is set to promote the platform to affiliate marketing partners targeting US traffic, and will also help the operator develop its online player acquisition strategy.
Pete Laverick, director of marketing at BetAmerica, said: “After reviewing our affiliate software and management we recognised that we needed online gaming experience on both counts and Income Access was the obvious choice to help us grow our business.
“Many affiliates have previously had no way of monetising valuable US traffic but with BetAmerica now offering a single legal website with racing, fantasy sports and fantasy games, there is an opportunity to monetise that traffic without waiting for further online gaming regulation in the US.”