The strategic partnership between Ladbrokes and Playtech technologies will see the operator distribute all Playtech’s Live gaming product inventory throughout Ladbrokes mobile and desktop verticals. Ladbrokes is set to distribute Playtech Live games via HTML5 and native versions for IOS and Android devices.
As part of the strategic partnership, Playtech has enhanced the Ladbrokes online and mobile casino inventory by building the largest Live gaming area for any of its clients. Ladbrokes casino will host exclusively branded live gaming area, where casino players will be able to join live table games hosting multiple formats of popular casino table games.
Aviv Nankin, Playtech’s head of live games, said: “With its branded clickable private area, live stream and full support for all mobile devices, I am certain Ladbrokes will see the positive results of this launch in no time.
“Our product definitely represents the next generation of live games and we are excited to launch this new advanced live casino solution with one of the leading brands in our industry.”