SBC News Voice of the Sports Betting Industry
Net Entertainment provider of high-quality online casino games, is pushing the online casino boundaries with the launch of its ExtendTM API framework.
Net Entertainment ExtendTM enables operators to build tailored and completely customised gaming experiences that are triggered by real-time data through the powerful API.
Development teams can use their creativity to graphically enhance customers’ game play to deliver a bespoke experience. If done right, this can help operators increase retention rates and gain a unique competitive advantage in the market.
The options are infinite and could also be used by operators to create a social twist on the game experience. The Extend™ API can be utilised to introduce social features such as badges, rewards and interaction between players to the real money casino market.
ExtendTM has already been added to the most popular games and the API framework will continue to develop over time.
Net Entertainment Extend was exhibited at the ICE Totally Gaming conference at ExCeL London.
“Net Entertainment ExtendTM continues our mission to drive the online casino market through better games,” comments Simon Hammon, Chief Product Officer at Net Entertainment. “Our commitment to innovation, recently recognised at the IGA Awards, is reflected in this superb product that provides operators the perfect way to keep ahead in an increasingly competitive market place.”
