Serbia FA Partner with Sportradar

Sportradar, supplier of sports related data, is pleased to announce the prolongation of its data partnership agreement with The Football Association of Serbia (FSS). Sportradar has signed a three-year deal to become “Official Sports Data Partner of The Football Association of Serbia”. The FSS is the governing body of football in Serbia, based in Belgrade. The contract includes all matches of Jelen’ Super Liga, ‘Prva’ Liga Srbije, Kup Srbije. Furthermore, the contract covers all home matches of the football A National team and Under-21 team of Serbia as well as all other football matches of leagues and competitions organised and/or governed by the FSS.

The FSS partners up with Sportradar because of the experience as a leading sports data service provider and believes that the distribution of Official Data will support integrity measures by helping to eliminate the unauthorised collection, dissemination and use of official or erroneous data and the presence of unofficial data collectors at events of The FSS. The supply of Official Data will further support integrity measures by creating a framework for more extensive information exchange and cooperation with the legal gambling industry.

Zoran Lakovic, Secretary General of The FSS, said: “We believe that Sportradar is an excellent partner for The Football Association of Serbia and we are very pleased to extend our relationship for a further three seasons. We are delighted to partner with Sportradar to enable all fans of Serbian football to be able to utilise the full breadth and depth of the content offered. This partnership opens up some really fantastic opportunities.”

Carsten Koerl, group chief executive officer, Sportradar, said: “We are very pleased to extend our cooperation with The Football Association of Serbia. Serbia is one of the rising football nations with a wealth of talented youngsters. This is beautifully demonstrated by the historic success of Serbia’s junior national team. For the first time in its history, Serbia’s junior national team has won the European Under-19 Championship. In recent years, many top Serbian players have gone on to forge successful careers in top European leagues. Our market leading betting and sports data services will engage fans throughout Europe in new ways and across all platforms.”