Innovative fantasy sports pools betting product wins second pitch event in less than a month
TotelFootball has won a second pitch competition in just four weeks after beating a number of other contenders during a Dragons Den-style event at the Social Gambling Conference held in London late last week.
Following its victory in the inaugural edition of The Pitch at EiG (European iGaming Congress and Expo) in Barcelona in early October, the company’s business development director Keith McDonnell presented the real-money fantasy football pools product to three senior gaming venture capitalists or “Dragons”.
Each company was given five minutes to present their pitch followed by a 10 minute question and answer session, with each Dragon given the opportunity to choose his preferred investment, while a second round of audience voting took place shortly afterwards. TotelFootball was voted the clear winner across both the investors and the audience.
A delighted McDonnell said: “Winning The Pitch at EiG was fantastic but to win a second prize in less than a month in front of a panel of highly experienced and astute investors is the perfect early Christmas present. This is yet another nod to how strong this product is and the great opportunities for investors as fantasy sports continues to boom.
“What is absolutely clear for bookmakers and gaming companies about working with Totelfootball is the customer retention and data analytics benefits. In a season ending with a World Cup next summer, operators don’t want any reason for customers to go elsewhere. They want to keep customers playing fantasy games on their sites and use the information players are producing while selecting their teams in order to promote their core gambling products.
“TotelFootball offers a unique opportunity to engage with the millions of fantasy players and sports bettors worldwide. Brazil 2014 is just around the corner and, for operators looking to capitalise on the interest in a new and exciting way, we have the answer.”