TotelFootball today fought off the challenge of 11 igaming industry rivals to win the inaugural edition of The Pitch at EiG (European iGaming Congress and Expo) in Barcelona.Following the Dragons’ Den-style presentations from a key member of each team, the audience voted to say how much they would invest in each company: €100,000, €50,000, €20,000, €5,000 or nothing.
With the company’s business development director Keith McDonnell taking centre stage, TotelFootball claimed the victory after it received the highest figure.
McDonnell highlighted the vast opportunities TotelFootball’s innovative game brings to both new and emerging markets in his pitch, as well as the player retention strengths and customer acquisition benefits to operators, who can easily integrate this new revenue stream via OpenBet.
McDonnell said: “Winning The Pitch at EiG is a fantastic reward for TotelFootball after all the hard work we have put into developing the company and the product over the past few years.”
Declan O’Sullivan, TotelFootball founder, said: “We are ecstatic to have landed this prize. The fact that we were up against such strong competition and that we were chosen by fellow members of our profession makes it an even bigger endorsement.
“TotelFootball offers a unique opportunity to engage with the millions of fantasy players and sports bettors worldwide. The World Cup is just around the corner and for operators looking to capitalise on Brazil 2014 in a new and exciting way, we have the answer.”
TotelFootball also lands the prize of a free speaking slot at one of the eight conferences at ICE Totally Gaming, held at London’s ExCeL in February 2014.
The Pitch comprised 12 x 15-minute presentations over the three-day event at Fira in Barcelona where each company pitched their innovative and landmark offerings to the EiG audience, before a five minute question and answer session.