Betfred launch new acquisition program with Active Win Media

BETFREDUK igaming operator Betfred is set to launch a new affiliate and player acquisition programme to be managed by Manchester based full-service marketing agency Active Win Media Limited, using third party  software from Income Access. The new affiliate and marketing program for BetFred is set to be launched at this months Amsterdam Affiliate Conference. Active Win Media will also handle Betfred managed brands Bucky Bingo and Tote Sports & Pools.

Warren Jacobs, ex Managing Director for Israeli based igaming acquisition agency ‘The Nation Traffic’ and now Managing Director for  Active Win Media commented “The ActiveWins affiliate program unifies top iGaming and sportsbook brands, ActiveWins facilitates the highest level of affiliate marketing via a dedicated team of affiliate managers, marketing specialists and campaign analysts, ensuring that every campaign achieves optimal impact.”

All of the brands to be incorporated into the new ActiveWins affiliate program will continue to be managed using affiliate management software from Income Access while the Montreal-based firm is to additionally provide management support.  There will be no need for an affiliate migration process for current Betfred affiliates, meaning affiliates will get to keep there existing details for Betfred. Nicky Senyard, Chief Executive Officer for Income Access.“We are thrilled to be partnering with Betfred and Active Win on this new stage in the development of the Betfred portfolio of affiliate programs,With dedicated support from Active Win, Betfred’s brand and product strength, and with affiliate software powered by Income Access, affiliates have a winning combination.”

Betfreds actions to outsource their acquisition and affiliate program are not the first by an online gaming operator, companies such as Ladbrokes and William Hill have previously outsourced management of acquisition in order to protect margin, improve efficiency and cost of player marketing acquisition.

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