Tag Archives: youtube

Every sports content site is driven by video – why should betting be different?

video

A seasoned marketing executive who previously headed up the sportsbook division at 888 Holdings, Yuval Benyamini joined content platform WSC Sports in February 2021 as Head of Betting Business Development. Fast forward just a few months and we learned that WSC Sports had teamed up with Sportradar to launch the sports betting sector’s first ‘Live Video Notification’ push service.  We …

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ASA calls on gambling to improve its age targeting performance

The Advertising Standards Association (ASA) has urged adult-content advertisers to make better use of audience and media targeting tools to minimise children’s exposure to age-restricted adverts.  The plea – directed to alcohol, gambling, and high fat, salt or sugar (HFSS) advertisers – follows ASA’s latest ‘monitoring sweep’ of online advertising platforms measuring the coverage of age-restricted adverts to UK audiences. …

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BGC welcomes Snapchat gambling ad opt-out feature

The Betting and Gaming Council (BGC) has issued a statement welcoming a new feature added to social media platform Snapchat that enables users to opt out of gambling-related advertising. Snapchat developer Snap has been ‘working closely’ with the betting industry trade association over the past year, and intends to use the feature to give its customers greater control over the …

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YouTube cancels Masthead slot for gambling advertisers 

Google has informed that it will no longer accept the promotion of ads related to alcohol, gambling, politics or prescription drugs on the ‘Masthead slot’ of the YouTube video sharing platform. The category restrictions were confirmed by Google in an update of YouTube’s ‘advertiser terms of service’ – with the restrictions being enforced with immediate effect across all operating markets. …

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ASA ‘underage sweep’ sees marked improvement in gambling advertising

The Advertising Standards Authority (ASA) has revealed a drastic improvement in gambling-related adverts being restricted to underage audiences after the watchdog published the results of its ‘second online marketing sweep’. Continuing its year-long project, the ASA noted that inappropriately placed online betting and gambling adverts had ‘reduced significantly, from 70 ads in the first sweep to 5 ads in the …

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Codere modifies high coverage AS partnership to obey Spanish advertising laws

Codere has confirmed that it has renewed its media partnership with Spanish sports daily AS (AS.com) that will see the two companies continue to develop exclusive football content, despite the Spanish government enforcing new federal restrictions on betting advertising. Working with AS, last season Codere launched its interactive football show ‘Mister Underdog’ which proved a success, securing a following of …

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BOSE Digital: Content is the key unlocking esports sponsorship potential

The esports industry has garnered significant growth over the last couple of years, with both COVID-19 and the lockdown accelerating and boosting consumer and commercial interest globally.  Meanwhile, betting has significantly increased its interest around esports, which has helped sponsors ease their way into this ever-growing market. Moderating duties at the ‘Perfect Partners’ panel on day two of Betting on Sports …

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Joshi returns with ‘Football Survivor’ the betting app for generation TikTok

Social betting app ‘Football Survivor’ has been launched, bringing the fan favourite ‘killer – last man standing’ game to football pools. The mobile app has been developed by social media entrepreneur Olly Joshi, the former founder of betting community and YouTube football channel ‘WantMyBet’. Football Survivor is a straightforward football pools knockout game that sees players pick one team to …

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Better Collective Spotlight: How Betarades.gr is driving engagement through YouTube

For this month’s Better Collective spotlight, SBC had a chat with Kyriakos Fourniadis, Director Greece & Romania and Theo Riganis, Director of Thessaloniki from Better Collective’s Greek flagship brand Betarades.gr, to discuss the ways the brand utilises YouTube talk shows, and how this helps drive engagement and retention. The Betarades.gr brand has accrued a large social media presence over the …

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