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‘Digitally Ready’ William Hill to ramp up marketing

SBC News 'Digitally Ready' William Hill to ramp up marketing

Looking forward to a new European football season, FTSE-listed William Hill is preparing to undertake a significant marketing outlay in order to entice customers back to its digital sports betting products. Presenting to investors, William Hill’s strategy update, new Chief Executive Philip Bowcock detailed that the bookmaker was planning dynamic marketing campaigns, focusing on customer engagement through its social media …

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