Tag Archives: Xtremepush

Rob Pryce: Xtremepush: A betting operator’s player engagement blueprint

engagement

Rob Pryce, Chief Revenue Officer for Xtremepush, highlights what leading operators are doing to optimise player acquisition and engagement, as well as the most crucial tactics and strategies for them to have in place.  Everyone in the industry, particularly here in Europe, understands that the cost of acquisition is high and is rising all the time. That’s true of other …

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Xtremepush secures $33m cash injection to drive expansion plans

Xtremepush

Xtremepush, the Irish-owned multi-channel customer engagement platform, will press on with its expansion plans in overseas markets after raising $33 million in growth capital. Xtremepush enables its global client base to drive revenue and enhance customer experiences through personalised, data-driven communications across all digital channels. The Dublin-headquartered SaaS company will double its workforce to 140 people in Ireland and overseas …

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Xtremepush: SMS set to be the top-scorer for sportsbooks during the Euros

Xtremepush: SMS set to be the top-scorer for sportsbooks during the Euros

With the rescheduled Euro 2020 tournament about to kick-off, sportsbooks will look to a variety of outbound and inbound channels to engage with fans and generate excitement. But according to Ross O’Connor, Director of Account Management at engagement specialists Xtremepush, it’s the old workhorse SMS that may yet prove to be the not-so secret weapon. He told SBC that at …

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Xtremepush elevates personalisation capabilities with Movable Ink deal

Xtremepush elevates personalisation capabilities with Movable Ink deal

Xtremepush has signed a new partnership with Movable Ink, which will allow shared clients to activate data into real-time, personalised content across all customer touchpoints. Campaigns sent through the Xtremepush platform, and built using Movable Ink’s data-activated content, will now ‘render in real-time across email and mobile communications at the moment of engagement’.   “We are delighted to announce this partnership …

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Cheltenham Festival a runaway winner for Xtremepush’s multichannel clients

multichannel

Ross O’Connor, Director of Account Management at player engagement and retention software provider Xtremepush, said he was bowled over by the volume of multichannel campaigns delivered by its clients throughout the Cheltenham Festival. He told SBC News: “Cheltenham week is often described by the industry as Christmas for sportsbooks. By all accounts, 2021’s edition really delivered on that promise for …

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What does a betting operator’s ideal customer engagement stack look like?

tech stack

What does an ideal customer engagement stack look like? A key question for operators across the betting and gaming industry that we put to Xtremepush Head of Sales for Sports Betting Victor Sevciuc, who gave the following detailed account. To start off, any stack you put together must solve specific industry challenges. That might sound obvious, but actually I’ve come …

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Push notifications: The ‘ace in the hole’ for Xtremepush

Push notification is the sports betting industry’s most powerful method of connecting with players at speed and scale. That’s according to Robbie Sexton (pictured), Director of Partnerships and Key Accounts at Xtremepush. But what is it about push messages which make them somewhat of a secret weapon for operators looking to engage and retain bettors? Sexton puts this down to …

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Turning behaviour into revenue: Xtremepush bangs the drum for smarter player engagement

tech stack

Operators could – and should – be putting their customer data to more effective use, believes Victor Sevciuc, Head of Sales for Sports Betting and Gaming at Xtremepush.   He was speaking to us ahead of an upcoming Xtremepush webinar which will be hosted by SBC on Thursday 29 October, entitled ‘Turning player behaviour into revenue: Building an omnichannel approach to …

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Xtremepush to use Beechbrook ‘firepower’ to target €15m worth of acquisitions

Irish digital marketing software company Xtremepush is reportedly seeking acquisitions worth up to €15 million after successfully raising €4.25 million in funding from Beechbrook Capital. The acquisition strategy, according to co-founder and chief executive officer Tommy Kearns, will support the organic growth of the company and help ‘put boots on the ground’ in the US. “Our strategy is to continue …

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Xtremepush: Building betting engagement for the new football season

tech stack

The focus for operators in the European market should be on reactivation and retention, explained Victor Sevciuc, Head of Sales for Sports Betting and Gaming at Xtremepush, as he discussed the global betting landscape for operators looking to finish 2020 on a high. Ahead of the upcoming SBC Summit Barcelona – Digital, where Xtremepush will be exhibiting, we spoke with …

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