Tag Archives: Xtremepush

Xtremepush hires Morten Tonnesen as Growth Officer

SBC News Xtremepush hires Morten Tonnesen as Growth Officer

Xtremepush has confirmed the appointment of Morten Tonnesen as Chief Growth Officer (CGO) of iGaming’s leading supplier of customised CRM solutions and marketing campaign optimisation services. An expert in all disciplines related to customer engagement, Tonnesen is a seasoned iGaming executive having led global marketing units for PokerStars (2011–2017). Of distinction, Tonnesen has further served as CEO and Co-Founder of …

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Localisation, search and AI: targeting success in Brazil’s sports betting market

Brazilian sports betting market

The establishment of a regulated sports betting market in Brazil has created huge excitement in the industry, but has also left international operators, suppliers and affiliates with a host of questions about the size of the opportunity, how to localise product offerings and the most-effective promotional strategies.  To find out some of the answers, we spoke to Altenar’s Americas Regional …

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Xtremepush announces Brazil expansion with veteran Álvaro Camargo in the lead

Andreas Koeberl: bringing Twain Sport to Brazil was a logical step for us

CRM specialist Xtremepush has bolstered its global presence by opening a new office in Brazil’s São Paulo.  To further strengthen its LatAm footprint, the company has hired sports betting expert Álvaro Camargo as the Country Manager of the new branch, and will be tasked with building up Xtremepush’s Brazilian client and partnership base to meet the region’s growing demand for …

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Xtremepush to provide glimpse of new AI-first solution at ICE London

SBC News Xtremepush to provide glimpse of new AI-first solution at ICE London

Xtremepush, the leading CRM and loyalty marketing solution, is set to lift the lid on its groundbreaking new AI solution at ICE London, which promises to put the power of machine learning in the hands of operators. Built to bolster Xtremepush’s existing intelligence studio offering, the solution comprises a powerful toolkit that takes player data and turns it into predictive …

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The Pools plugs Xtremepush to enhance all customer marketing & loyalty solutions

SBC News The Pools plugs Xtremepush to enhance all customer marketing & loyalty solutions

The Pools has enlisted Xtremepush to optimise its marketing channels and customer acquisition and retention strategy in support of its ongoing digital transformation. In 2023, the century-old business formerly known as The Football Pools rebranded to The Pools (thepools.com), launching its new app, website, and new games suite. Adopting a new digitally-led, player-centric approach, The Pools will utilise Xtremepush’s leading …

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Xtremepush and InclineBet: latest state of play in the dynamic US marketplace

SBC News Xtremepush and InclineBet: latest state of play in the dynamic US marketplace

As more states join the US sports betting and igaming fray, the market dynamics are evolving rapidly. Robbie Sexton, Director of Partnerships & Sports Betting & Gaming at Xtremepush, sat down for an interview with Oren Langburt, VP of Marketing at InclineBet to talk about the current state of play in the US.  XP: Can you give us an overview …

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Xtremepush builds on Brazilian footprint in Playr.Bet marketing partnership

Rivalry’s Brazil creator marketing continues with Tribo addition

Xtremepush has officilly gone live with Playr.Bet to provide the Brazilian operator with various customer engagement solutions. In detail, the engagement platform now enables Playr.Bet to foster player relationships by delivering ‘highly personalised and timely’ marketing communications, in a deal that will drive marketing ROI and player retention. The group will be leveraging its integration with igaming platform provider GiG …

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Xtremepush’s Tommy Kearns: giving players a reason to stick with you

Xtremepush’s Tommy Kearns: giving players a reason to stick with you

Tommy Kearns, CEO of Xtremepush, reflects on the firm’s recent purchase of Thunderbite, the importance of a unified player journey and how the standard sports betting app doesn’t quite cut it anymore. Firstly, are you able to tell us more about the acquisition of Thunderbite and its significance on the igaming industry? The acquisition of Thunderbite by Xtremepush opens up …

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Xtremepush acquires Thunderbite to gain new gamification muscle 

SBC News Xtremepush acquires Thunderbite to gain new gamification muscle 

Xtremepush has announced that it will add new gamification and customer loyalty services to its omnichannel marketing platform by acquiring Thunderbite. The firms “agreed a deal last week” which will see Xtremepush, recognised as the leading live engagement and personalisation platform for igaming operators acquire Thunderbite outright and its related tech and IPs.  Moving forward, Xtremepush will integrate Thunderbite to …

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Xtremepush: Helping kwiff elevate its communications to the next level –

SBC News Xtremepush: Helping kwiff elevate its communications to the next level -

Joanna Beaton, Head of CRM at sports and casino betting app kwiff, shares her experience of working with customer engagement platform provider Xtremepush on taking its communications strategy to a whole new level. When sports and casino betting app kwiff embarked on the search for a partner to help facilitate change in its segmentation, automation and reporting capabilities, it had …

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