Sky Sports has established a five-year deal for tennis media rights to both the ATP and WTA Tours, beginning in 2024. The broadcaster will now show over 80 tournaments and 4,000 matches on Sky Sports, NOW and WOW, including both season-ending finals and all Masters 1000 events. Stephen van Rooyen, CEO Sky UK&I and Group CCO, said: “This is a …
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Kambi: Instants pay big rewards in tennis wagering evolution
A top five sport in the Kambi global partner network, tennis is a key growth market for all sportsbooks, as its worldwide fan base now reaches +1 billion watching and engaging with ATP and WTA tournaments. Tennis popularity is easy to explain, as the sport has lived through a ‘Golden Era’ in which star athletes such as Novak Djokovic, Rafael …
Read More »Inside Stats Perform’s tennis betting revolution
Tennis betting markets powered by an umpire generated data feed have met the needs of betting operators for a long period of time, but as demands for more entertaining betting markets increase, the provision of the data that fuels those richer experiences must evolve as well, Shane Gannon, Senior Vice President of Stats Perform told an audience at SBC Summit Barcelona, SBC’s flagship event in 2021. “Stats Perform was awarded the …
Read More »Betway enhances UK marketing presence with Surrey CCC deal
International online sports betting and gaming operator Betway has bolstered its marketing strategy in the UK via a sponsorship arrangement with Surrey County Cricket Club. Under the terms of the agreement, Betway will benefit from venue branding at all domestic and international matches held at Surrey’s Kia Oval home ground, and its logo will feature on the team’s Vitality T20 …
Read More »Stats Perform extends WTA rights for Sportradar tennis feed
Stats Perform’s WTA tennis data is now available on rival Sportradar’s in-play tennis odds and trading services for bookmakers outside of the US. The data arrangement will see WTA data distributed to Sportradar customers after the company obtained a Stats Perform WTA data sub-licence. The agreement has been formed with a view to broadening the coverage of official match data provided …
Read More »ITIA launches new website for tennis integrity stakeholders
Tennis’ governing bodies have launched the International Tennis Integrity Authority (ITIA) new website to improve communication, information and engagement between all stakeholders protecting integrity across all levels of the sport. The formation of a new tennis integrity body was recommended by the Tennis Integrity Unit (TIU) independent report into match-fixing and athlete corruption published in 2018. The damaging findings of the …
Read More »Stats Perform serves WTA critical data and AI upgrade
Stats Perform has been commissioned to undertake a sweeping reform of the WTA’s AI and data capabilities, enhancing professional women’s tennis’ commercial opportunities. Marked as a ‘landmark agreement for women’s sport’, Stats Perform will take charge of the WTA data feed arrangements, content distribution and AI-driven innovations, to bolster the commercial capacity of WTA syndicated matches and events for broadcast, …
Read More »‘No love lost’ for Cloudbet with zero-margin odds extension
Cloudbet, a crypto sportsbook and casino operator, has agreed to extend its zero-margin odds campaign for the forthcoming French Open which gets underway this weekend at Roland Garros, Paris. The Grand Slam tournament for tennis’ clay-court season, the Roland Garros French Open, had been rescheduled to late September following the cancellation of all ATP and WTA tournaments in April. As …
Read More »Cloudbet reactivates ‘zero margin odds’ for the US Open
Crypto sportsbook Cloudbet has relaunched it’s signature ‘zero-margin odds campaign’ for this September’s US Open grand slam tennis tournament at Flushing Meadows in New York, where Novak Djokovic and Serena Williams head the market. Having rolled out the zero-margin offer to immediate and demonstrable effect over the COVID-19-disrupted English Premier League football season, the firm is again deploying its blockchain …
Read More »GVC Foundation backs Eastern European Championship tennis appeal
GVC Holdings will back tennis’ ‘Eastern European Championship’ charity initiative to raise vital funds in support of international COVID-19 relief efforts. Held in Belgrade at the ‘Tipsarevic Academy’, the Eastern European Championship is a six-week exhibition tournament (15 June – 23 July) created by former tour pro Janko Tipsarevic to raise funds for COVID-19 and tennis development charities. The special event marks …
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