Tag Archives: World Snooker Championship

Betfred extends World Snooker Championship deal until 2022

Betfred has strengthened its partnership with the World Snooker Championship after extending its title sponsorship until ‘at least 2022’. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here The renewed deal was confirmed on the final day of the 2020 tournament at The Crucible, and will build on the agreement which was first signed …

Read More »

Aussie snooker star Neil Robertson joins SingleShot

SingleShot - Copyright: pal2iyawit / 123RF Stock Photo

Nevada-registered entertainment content firm SingleShot Entertainment (SSE) has appointed Australian snooker ace Neil Robertson to its board of directors. 2010 World Snooker Champion Robertson is also Brand Ambassador for SSE’s 7BallRun cue sport product. Robertson, who won the Hong Kong Master’s and Scottish Open this season, said: “The list of possibilities for SSE’s products is endless. “Vinnie has shown me …

Read More »

Celeb captains announced for 2018 BetBright Cup

BetBright has announced its duo of celebrity sporting captains for its fiercely contested 2018 Cheltenham Festival charity cup. Ex England cricket spin bowler Phil Tufnell and former snooker star Ken Doherty have been appointed as captains of Great Britain and Ireland respectively, as they bid for bragging right. The trophy is to be awarded to the country with the greatest …

Read More »

The Betfred Story Part 3: Expanding The Brand

“All sponsorships are like partnerships. It’s not a matter of writing a cheque out. If you write the cheque out and leave it at that, believe me you’re wasting your money – you don’t get value. You’ve gotta keep working at it.” – Fred Done Part Three of the Betfred story (see part two here) looks at the modernising process …

Read More »

Leo Fernandez receives 15-month snooker ban for match-fixing

Irish Snooker player Leo Fernandez has been given a 15-month ban by the World Professional Billiards and Snooker Association (WPBSA) after admitting to a charge related to corruption and match-fixing. Fernandez, 40, was provisionally suspended on May 27 pending an investigation into suspicious betting patterns during his World Championship qualifying match with Gary Wilson in April. He has now admitted …

Read More »

Betfred extends its title sponsorship deal with World Snooker

World Snooker have announced that Betfred has extended its title sponsorship of the World Championship for an extra two years. Snooker’s biggest tournament will continue to be called the Betfred World Championship until at least 2019. This year’s event finished on Monday with Mark Selby beating Ding Junhui 18-14 in the final at the Crucible Theatre in Sheffield. A global audience of …

Read More »

Betfred becomes title sponsor of World Snooker Championship again

Snooker’s biggest tournament, the World Championship, will be title-sponsored by Betfred for the next three years. The prestigious event will be known as the Betfred World Snooker Championship until at least 2017. This year’s tournament will run from April 18 to May 4 at the Crucible Theatre in Sheffield, with the top 16 seeds joined by 16 qualifiers to chase …

Read More »