Sportradar has launched an artificial intelligence and machine learning-driven social engagement solution – Sportradar Virtual Stadium. The solution looks to help sportsbook operators to connect more deeply with bettors and ‘enrich the user experience’ throughout the upcoming World Cup in Qatar, particularly trying to create a personalised betting experience. Operators will be able to choose which social components to include …
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LiveScore reveals oddest score-checking habits with Emmanuel Petit
Real-time sports updates provider, LiveScore, has partnered with 1998 World Cup winner and Arsenal legend Emmanuel Petit for a World Cup campaign. Looking into the lengths football fans go to keep up with following scores, the campaign reveals that 40% say if a football match is on that they’re unable to watch, they have a ‘real fear’ of missing the …
Read More »BETBY to fuel World Cup engagement with STATSCORE data deal
STATSCORE has agreed to supply its portfolio of front-end products to BETBY in a deal which will strengthen the latter’s levels of engagement across its sportsbook platform ahead of the World Cup. Through the partnership, BETBY will gain access to STATSCORE’s CupCenter sportsbook widget which features both football statistics related to the upcoming World Cup as well as raw data …
Read More »Łukasz Żaguń, iGamingNuts: creative activations are key to World Cup engagement
The World Cup is one of those incredible sporting events that never fails to unite and capture the attention of fans from across the world. And as bookmakers get ready for nearly four weeks of football action in Qatar, many of them have been intensely focused on channeling that enthusiasm, creating new ways to engage with their players in a creative, …
Read More »Brentford’s Ivan Toney assisting the FA over betting allegations
The FA has been dealing with an investigation over allegations that Ivan Toney has been betting on football,. The inquiry into the offences that The Sun reports has been occurring over the past seven months, without yet reaching a conclusion. They relate to alleged gambling activity during his time as a player in the lower leagues and before he moved …
Read More »William Hill sponsors Checkd Media’s new World Cup podcast series
Checkd Media has launched a new weekly World Cup-themed podcast series named No Tippy Tappy Football with Sam Allardyce. Sponsored by William Hill, the former England Manager will be the recurring guest on the podcast, which is being launched across Checkd’s Footy Accumulators social channels. No Tippy Tappy Football is beginning today and will be running for eight weeks up …
Read More »SBC Leaders Magazine: Is Latin America the next gambling powerhouse?
All eyes have been on Latin American regulatory developments over the last few years – and with Brazil on the cusp of regulating sports betting, the region could soon become the next sports wagering global powerhouse. In Issue 23 of the SBC Leaders Magazine, we wanted to offer a Latin American twist. Kicking off this edition, Caliente Interactive’s Chief Marketing …
Read More »Dotan Lazar, LSports: AI is helping us offer a new experience for the World Cup
LSports’ biggest tech investments this year were all aimed towards the world’s premier football tournament. And now, the combination of AI-based betting tips generator World Cup widget, and 24/7 real time human support, has created a unique bulletproof football package for the industry, writes LSports CEO Dotan Lazar (pictured, right). I can tell our partners now, with 100% confidence that …
Read More »LSports: removing the need for data scouts ahead of the World Cup
Artificial intelligence has continued to generate a level of excitement in recent years, but what place does it have in the sports betting industry? According to LSports, this innovative technology can reduce the reliance on data scouts, and help provide more accurate statistics – something which will be increasingly relevant as the World Cup draws nearer. Yoav Ziv, Chief Revenue …
Read More »Genius hits H1 targets continuing NYSE transformation
Genius Sports has reported a robust opening to year trading, as its NYSE settled business narrows first-half 2022 losses to $45m. Total group revenue during H1 2022 amounted to $157m, a 43% increase on the 2021 figures of $109m, whilst income in the second quarter specifically rose by 27.3% to $71m (2021: $55.8m). Although losses were recorded during both the …
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