Tag Archives: world cup

Spotlight Sports Group drives World Cup engagement with 11 content hubs

SBC News Spotlight Sports Group drives World Cup engagement with 11 content hubs

Spotlight Sports Group will extend its coverage of the World Cup with the launch of 11 content hubs which will be available in seven languages.  The content hubs will feature a live odds integration and add-to-betslip functionality too – something that SSG explained will “create a true one-stop-shop experience for all sports bettors”. Rob Black, Spotlight Sports Group B2B Sales …

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BetGames: ‘the stars have aligned’ for Africa’s World Cup betting experience

BetGames: ‘the stars have aligned’ for Africa’s World Cup betting experience

With five African teams making it to the Qatar World Cup, bookmakers and suppliers alike are seeing plenty of betting action across the African continent. But while retail still holds strong for many bettors, BetGames has seen growing momentum towards the online space. James Everett, Sales Director for Africa at BetGames, discusses why Africa is a core market for the …

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Coljuegos lauds World Cup boost for Colombia’s regulated sports betting market

SBC News Coljuegos lauds World Cup boost for Colombia’s regulated sports betting market

FIFA’s Qatar World Cup will significantly increase sports betting revenue in Colombia, according to a new report from El Tiempo. The tournament is not only bolstering the number of daily bets but also the average spend per transaction. César Augusto Valencia, President of regulator Coljuegos, explained that November and December will experience a growth “driven by sports betting”, which normally …

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Marek Suchar, Oddin.gg: realising the full potential of esports

SBC News Marek Suchar, Oddin.gg: realising the full potential of esports

Marek Suchar, Co-Founder and Managing Director for Partnerships at Oddin.gg, speaks with SBC News about the growth of the esports solutions provider in recent months and the potential that the World Cup presents for player acquisition. SBC: Oddin.gg recently announced that it had raised significant investment to fund its growth. What can you tell us about your plans? We continue …

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bet365 Fan Nation Survey: Brazil fans are the most passionate supporters

Brazil football fans

The World Cup is the one event that always manages to unify football fans around the world in celebration of their love for the sport. This year, albeit with some controversy over the tournament’s location, has been no different. And over the years, we’ve seen some great examples of fan support at World Cup tournaments. But which national team has …

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Betano becomes FIFA’s debut World Cup betting partner in regional deal

SBC News Betano becomes FIFA’s debut World Cup betting partner in regional deal

FIFA has announced a major milestone in its commercial history, naming an official betting partner of the World Cup for the first time. Betano, the sportsbook brand of multinational operator Kaizen Gaming, has been selected by the football governing body, which will leverage this partnership to ‘engage and excite’ football fans around the world during the ongoing Qatar-based tournament. Kaizen …

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Flutter predicts £300m in World Cup stakes from its UK and Ireland brands

SBC News Flutter predicts £300m in World Cup stakes from its UK and Ireland brands

As the 2022 FIFA World Cup gets underway, Flutter Entertainment has confirmed that the Qatar-based competition is set to be the most popular betting event of the calendar year for the group. The sports betting, gaming and entertainment provider’s UK and Ireland brands – Sky Betting & Gaming, Paddy Power and Betfair UK – have predicted over £300m in overall …

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World Cup: Azzurri absence forces natives to diversify

SBC News World Cup: Azzurri absence forces natives to diversify

Following the Italian national team’s failure to qualify for a second successive football World Cup, we examine the Italian sports betting market and ask what impact the shock non-participation will have on betting revenues in the country that is famed for its football fanaticism. SBC:The World Cup is the biggest sporting event on the global calendar and a key period …

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