Tag Archives: world cup

Skores CEO and Co-founder Christian De Cailleux – The mobile revolution in the consumption of sports

Ahead of this Summer’s World Cup, CEO and Co-founder of award-winning sports media platform Skores, Christian De Cailleux explained to SBC how there is a ‘revolution’ taking place within the way fans and punters consume sports. _________________ SBC: As football coverage continues to expand, do you anticipate Russia 2018 is going to be the most mobile based World Cup yet? Christian …

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Golden Race – Martin Wachter – a “gratifying” year, virtual football and 2018

Golden Race

As 2017 approaches its culmination, glances are increasingly being thrown towards a huge year ahead and the Russian World Cup on the horizon. Off the back of a winning performance at the SBC Awards 2017 Martin Wachter, CEO of Golden Race, reflects on a busy year for the virtual sports provider: “For Golden Race the year 2017 has been very …

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Russia 2018: Digesting the draw

As Friday’s draw concluded and the World Cup began to take shape, fans were left pondering a mouthwatering clash between Spain and Portugal, renewed optimism in the Three Lions and a slightly surreal tournament opener.   Gareth Southgate’s England were handed a favourable start to the tournament, taking on Tunisia and World Cup debutants Panama in the opening two games. …

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Suren Khachatryan – Digitain – World Cup expansion and beyond

InCrowd

Multi-channel sports betting platform and technology provider Digitain has enjoyed a successful 2017, expanding into a number of new markets in addition to strengthening its sportsbook offering. With 2017 quickly drawing to a close however, Suren Khachatryan, CEO of the Armenian based firm, who are set to appear at both Betting on Football and Betting on Sports in 2018, has …

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Betaland.it reveals World Cup ambitions ahead of Azzurri absence

Among the keen spectators at this Friday’s eagerly anticipated World Cup draw in Russia, will be betting operators looking to identify the more alluring narratives of the tournament.   Utilising tournament narratives to maximise the betting interest will undoubtedly be a tactic that is deployed by operators based in countries that haven’t qualified for tournament, Carmelo Mazza CEO of Italian operator, Betaland.it …

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Pinnacle – Content & Social Media Manager Benjamin Cronin – Standing out at Russia 2018

This Summer’s World Cup in Russia will provide an unrivalled opportunity for sportsbooks to attract new customers, therefore for both established and growing operators fully capitalising on the event is vital.   As an operator that takes immense pride in its high quality sportsbook offering, giving high limits and not restricting successful bettors. Pinnacle’s Content & Social Media Manager Benjamin Cronin detailed to …

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Russia 2018: The contrasting consequences of non-qualification

As the dust settles on a dramatic qualifying campaign, betting operators are left assessing how to maximise Russia 2018, even if that means promoting the tournament to nation that fell at the first hurdle and failed to qualify for football’s showpiece event. As CEO of Digitain, the B2B power behind Armenian betting operator TotoGaming, Suren Khachatryan underlined that although everyone …

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Is it time for football to embrace the expansion of major tournaments?

InCrowd

When FIFA President Gianni Infantino announced in January that the 2026 World Cup would be expanded from 32 teams to host 48, it evoked widespread negativity from the football World.   However, none that reacted to that meeting in Zurich with discontent, could have anticipated what would follow 11 months later. As a dramatic World Cup qualification campaign culminated in …

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SBC’s On the Ball: The football business insight

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has got you covered. The first biweekly review tackles the continuing saga of overseas TV rights money, as well as looking at some of the winners and losers from World Cup Russia 2018 qualification. Sky Sports backlash over Amazon Man City deal …

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Riku Jokela – LeoVegas – A World Cup winning strategy

For betting operators, the countdown to next Summer’s showpiece event, the World Cup in Russia is well and truly underway. The 2014 tournament in Brazil saw a 750% increase in mobile bets compared to the World Cup in South Africa four years previous. Therefore, for LeoVegas, an operator that takes pride in its efficient and engaging mobile service, the World Cup …

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