Tag Archives: World Cup 2018

OPTIMA’S Jacob Lopez: The flexibility to support new front-end functionality

OPTIMA

Cash out functionality, feed unification and bet builders are just three of the key components of the modern day sportsbook. OPTIMA CEO Jacob Lopez talks moving with the market in 2018, why differentiation has become a buzzword for the company, and how the technology behind its beefed up sportsbook stood up to the performance challenge presented by this year’s football World …

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The booming business opportunity for online gambling merchants

booming

Paul Marcantonio, Head of UK/Western Europe at ECOMMPAY, has suggested that the amount of money consumers over the age of 60 are putting into online gambling is proof that the baby boomer generation can adapt to the new technologies sweeping the market just as well as their millennial counterparts. Marcantonio spoke about the booming business opportunity – pun intended – …

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Premier League drives reward-based reactivation on LeoVegas

LeoVegas - Premier League

LeoVegas has revelled in the return of the Premier League, despite keeping its players engaged in the aftermath of the World Cup through live tennis, instant markets and European football qualifiers, as well as the early August resumption of the Championship. A deeper selection of player props powered by Kambi, including a unique penalty shootout market and multiple bet types …

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The journey so far: Happy 1st birthday BetRegal.com

BetRegal

In some respects, the time has flown by, while other elements of the journey have moved at a snail’s pace. That’s the view of Aly Lalani, Head of Marketing at BetRegal.com, as he reflects on an eventful, yet ultimately rewarding, first year for the new sports betting brand. As I sit here at the beginning of September typing this, I realize …

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InCrowd’s John O’Connor: Learning from the success of our World Cup FTP game

O'Connor - InCrowd

Back in July, we sat down with John O’Connor, head of business development and sports betting at InCrowd, to chat about InCrowd’s partnership with Sky Sports to deliver a World Cup game that would raise anticipation levels ahead of the kick-off in Russia. After perhaps the most successful World Cup of all time in regard to global engagement and social …

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LeoVegas smashes daily turnover record at Russia 2018

LeoVegas

A deeper player props offering, including a unique penalty shootout market, has driven LeoVegas to its highest ever daily turnover during this summer’s World Cup. The mobile-focused operator has kept its growing player base engaged with expanded player performance markets powered by Kambi, such as the number of shots on target, fouls committed, offside infringements, total sprints and pass completion. …

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InCrowd’s John O’Connor: Delivering betting-based engagement for fans and sports brands

InCrowd

Since the end of the domestic football season, InCrowd has been working with Sky Sports to raise anticipation levels for the FIFA World Cup in Russia.   The fan marketing platform provider forged a successful partnership with the “multimedia colossus” to develop ‘Road to Moscow’, an interactive pre-tournament predictor game which saw 9% of those who played backing England to …

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Onefootball takes 15.5 million WC group stage predictions

Onefootball

As the World Cup moved into the knockout stage, Onefootball had already experienced two weeks of astonishing engagement through more than 15.5 million match predictions. The Berlin-based football media platform confirmed that across the 48 group stage matches, more than 15.5 million predictions were submitted through its match-prediction feature. This is the first step in bringing the user to voice …

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Successful soft launch for BetterBetting’s World Cup app

World Cup - Copyright: oleandra / 123RF Stock Photo

BetterBetting is two weeks into a soft launch period for its World Cup app, produced in record time after the introduction of the BETR token to coincide with the tournament’s kick off on 14 June. The unique blockchain-based decentralised peer-to-peer sports betting system provides a mechanism for two parties to bet with one another on the blockchain with secure contracts. …

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Daily ‘Bet Cup 2018’ prize draws continue for 1xBet players

1xBet - Copyright: garagestock / 123RF Stock Photo

1xBet is now two weeks into its headline World Cup promotion, Bet Cup 2018, as the operator continues to provide its players with the chance to win high quality daily prizes. All players who make a bet of £2 or more on World Cup matches get a raffle ticket, which is then added to a daily draw for prizes such …

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