Tag Archives: world cup 2014

The FIFA World Cup is the largest international sporting event on the planet and smartphone-owning football fans everywhere will be using their mobile devices to play an important role in their World Cup experience. According to a new international study released from the IAB, “2014 World Cup: A Global Mobile Perspective,” over 48% of World Cup audiences will follow the …

Paddy Power aim to bring football bettors the best prices this coming World Cup with the announcement that the operator has launched its Enhanced Price Marketing platform for mobile and tablet devices. Paddy Power mobile customers will now be able to receive personalised prices on World Cup 2014 matches. The operator are set to push the new price functions to …

With the football World Cup in Rio offering a fantastic potential revenue boost, Tim Axon, Head of Gaming, Maxymiser, insists betting companies need to get their mobile Big Event Betting strategies in shape – and fast. Trying out new content and ideas at Cheltenham and the Grand National could be the key to re-engaging customers, increasing average customer value and …

The battle for the World Cup in Brazil promises to be intense, with no clear favourite having yet emerged as we ready ourselves for the tournament this summer. There promises to be a similarly tight battle for World Cup supremacy off the pitch, as the planet’s biggest iGaming companies jostle for position in the search rankings. Over the past few …