Tag Archives: William Woodhams

Grassroots investments and new experiences: How Fitzdares is backing UK and Irish racing

Grassroots investments and new experiences: How Fitzdares is backing UK and Irish racing

Racing has come up against a number of hurdles in the last few years; funding cuts, racecourse closures and tax hikes are just a few of the challenges that the sector faces. But for William Woodhams, CEO of Fitzdares, one of the major obstacles that racing must overcome is the creation of stand-out experiences for punters. This, he told SBC, …

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Tristan Wootton joins Fitzdares as new Director of Growth

Fitzdares has strengthened its senior leadership team after naming Tristan Wootton as the company’s new Director of Growth. In his new role, Wootton will oversee Fitzdares’ growth strategy by “helping to scale the business, grow revenues in a responsible manner” as well as consider new opportunities for expansion in new markets. Commenting on his new role, Wootton said: “I am …

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Fitzdares pays tribute to racing icons with new ‘Honour’ series

Fitzdares has launched a new series of short documentaries, the first of which will pay tribute to the late British flat racing horse trainer Sir Henry Cecil. The documentary series, entitled ‘Honour’, will be launched on 20 November across Fitzdares social media platforms, with the series voiced by BAFTA and Olivier award-winning actor Toby Jones. Discussing the new series, Fitzdares …

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Matt Scarrott: Alternative markets will struggle to compete with the bigger sports

Alternative markets have increasingly come to the fore over the last few months as bookmakers sought to offer new betting opportunities for punters during the global pandemic. While these markets have proven popular, Matt Scarrott, Director of Sportsbook at BetVictor, stated that they will never provide the same allure as the big sports that we are used to. Speaking at …

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Fitzdares to launch Mayfair private members’ club

Private bookmaker Fitzdares has confirmed that it will be launching a permanent private members’ club in the heart of Mayfair. Following a series of pop-up events, including a drive-in Derby and a virtual royal enclosure for Ascot, Fitzdares hopes to give its members a chance to watch live sport ‘in both comfort and luxury’. Discussing the launch of the members’ …

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Fitzdares gears up for Royal Ascot with new campaigns

Private bookmaker Fitzdares will ‘buck the trend’ by launching a new national ‘luxury brand advertising campaign’ ahead of next week’s Royal Ascot (16-20 June). Its ‘Upgrade Your Bookmaker’ campaign will appear in UK news magazines The Spectator, The Week, national daily newspapers and the Racing Post as well as on social media and aims to focus on Fitzdares’ bespoke service …

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Countdown to Cheltenham: Fitzdares on boosting engagement ahead of The Festival

There’s less than a week to go in the Countdown to Cheltenham, and the racing industry has turned its attention to the runners and riders which are tipped for success.  Speaking to William Woodhams, CEO of Fitzdares, he told SBC that the pre-Festival events such as The Fitzdares Club have been key in boosting engagement with the four-day event for …

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Fitzdares to donate all Australian Open winnings to the Red Cross bushfire fund

Private bookmaker Fitzdares has committed to donating all winnings from the Australian Open 2020 to the Red Cross, supporting victims and emergency services countering the bush fires impacting the Gold Coast of Australia. The announcement mirrors that of tennis player Nick Kyrgios who has promised to donate $200 to the bush fire crisis for every ace he serves throughout the …

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Fitzdares strengthens commitment to racing with Peterborough Chase sponsorship

Private bookmaker Fitzdares has confirmed that it will be continuing its support of the UK racing industry through its sponsorship of the upcoming Peterborough Chase in December.  The bookmaker will be launching the £500,000 Best Mate Bonus to mark the 50th anniversary of the race, and to celebrate the revered jump horse, Best Mate.  The half a million pound bonus …

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