FTSE bookmaker William Hill has moved to expand its profile and coverage within Nevada, confirming that it will become the official betting partner of Las Vegas Lights FC (Lights FC). Playing in the United Soccer League, a division under MLS franchises, Lights FC is Las Vegas’ most popular professional soccer team, playing its games in Cashman Field (capacity: 10,000). The …
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William Hill unveils £10,000 World Cup liability guarantee
Aiming to set its sportsbook offering apart at the upcoming World Cup, William Hill has revealed that for the tournament’s duration it guarantees to accept single bets with a minimum of a £10,000 liability on all 90 minute markets. The guarantee, which applies to all William Hill customers including those who might previously have had restrictions, comes off the back …
Read More »William Hill commits to extended PDC Darts World Championship
William Hill has reaffirmed its commitment as title sponsor of the Professional Darts Corporation (PDC) World Championship, as the Alexandra Palace held showpiece undergoes record breaking expansion. Extending its contract with darts flagship tournament through to 2022, an increased field of 96 competitors are to battle it out for its largest ever prize pot of £2.5m, which will see the …
Read More »Oddschecker reveals evolution in consumption of sport
As the dust settles on another enthralling Premier League campaign, Oddschecker has broken down the season’s key themes with specific reference to how they do and could impact operators. As part of its extensive research, Oddschecker detailed that the consumption of live sport in its entirety is “waning”. Echoing the sentiment of the NBA commissioner, who had previously outlined: “The …
Read More »Ulrik Bengtsson confirms William Hill’s Malta opening
Ulrik Bengtsson, new Chief Digital Officer of William Hill, has confirmed that the FTSE betting group will open a new satellite office in the EU-jurisdiction of Malta. Speaking to Maltese news sources, Bengtsson who last February was confirmed as William Hill’s new group digital leader, stated that the betting firm would open a ‘small initial organisation’. The Malta office will be …
Read More »William Hill partners with Ocean Resorts for Atlantic City sportsbook
Expanding on its US presence, William Hill has partnered with Ocean Resort Casino, an ocean-front hotel/entertainment property in Atlantic City which is set to open in June, bringing a sports betting point to the resort and southern New Jersey. Pending legislation and regulatory approvals, William Hill will operate a 7,500 square foot sportsbook in the heart of Ocean’s gaming floor. …
Read More »When the Fun Stops, Stop campaign celebrated in new promotional video
Following last month’s move by the Senet Group to waive copyright restrictions on its ‘When the Fun Stops, Stop’ campaign, the independent body has released a new video extolling the virtues of the responsible gambling promotion. The video, which sets out the rationale behind the main message ‘When the Fun Stops, Stop’, includes commentary from industry thought leaders giving their …
Read More »US offers UK bookies solace after FOBT blow
As the decision was made by the US Supreme Court to overturn PASPA, no sooner had British operators commenced celebrating, than they upped the ante on their plans to tap into the US market. The incentive to break the US market will have only been enhanced by the government’s decision to reduce the maximum stake of FOBTs to just £2, …
Read More »William Hill predicts ‘unprecedented’ change will see 38% of shop estate unprofitable
William Hill has updated the market on the back of the Department for Digital, Culture, Media and Sport (DCMS) decision to reduce the maximum stake on B2 games from £100 to £2. Given the Government has specified its intended outcome, William Hill said it is providing preliminary guidance on the potential impact in order to help investors and analysts with their …
Read More »Online taxes to rise as FOBT stakes slashed to £2 despite evidence
The government has rejected advice from the Gambling Commission and the Responsible Gambling Strategy Board (RGSB) and cut stakes on B2 Gaming Machines – FOBTs – down from £100 to £2. The announcement was made this morning by DCMS minister Tracey Crouch and could have wide repercussions for the retail betting industry, horseracing and online gaming operations. Both William Hill CEO Philip …
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